Our permanent lightening hair color formula is designed to provide a subtle and natural lightening. It provides lighter tones without compromising the natural look of the hair. Lightens and mattifies natural hair while reducing the damage caused to the hair cuticle by other hair dyes. Lightening up to 4 shades. If you are unsure between 2 shades, choose the lightest. Creamy texture that blends rapidly and facilitates application.